Your brand.
Our industry expertise.
We know cycling.
We know the market.
We help brands grow.
CRANK! is a communications and brand development agency with a strong commercial focus. We help cycling brands build visibility, establish themselves in new markets and turn opportunities into lasting business.
With over 20 years of industry experience and established networks across Europe and North America, we bring together strategic thinking, public relations and hands-on market development.
From shaping brand positioning and building media relationships to developing dealer networks and representing brands locally, we connect communication with commercial success.
Your local team on the ground. We represent international cycling brands, manage market activities and connect strategy with hands-on execution.
Market Development
From dealer acquisition to retail network development, we build relationships, identify opportunities and turn market potential into business.
Public Relations
We connect brands with the right media and audiences through established relationships with cycling and lifestyle press in Germany, France, the UK and USA.
Social Media
We manage your social channels, engage your community and create relevant content that keeps your brand visible, active and connected.
Brand Strategy
From positioning to messaging, we help brands define what makes them different and communicate it clearly and consistently.
Events & Activation
We bring brands and people together through rides, product launches, community events and collaborations that create real connections.
Berlin Showroom
Some of the brands we work with
On your team
Consider us as an extension of your in-house team. We are never more than a call or email away.
On the ground
We are on the ground in USA, France and Germany.
On point
We align with your goals and keep you close through a transparent and results-oriented approach.
