Let us do the talking.
We are the communication consultants for many of cycling's top brands, connecting internationally with real cyclists for over a decade.
Learn why top brands choose Crank! to support their in-house teams.
No more guesswork. Through quantitative & qualitative Brand Workshops we provide data-driven creativity that sets you apart from the competition.
Campaign Development
You can see the finish line but still not sure how to get there? With our international team we ensure that your campaigns are bespoke, targeted & create stoke among existing & future fans.
Media Buying
Crank has combined over 40 years of experience with the global cycling media with extensive, multi-channel data for alternative & emerging opportunities for the best media plan your budget can buy.
Public Relations
Crank! Cycling PR will guide you with your messaging, take care of its localisation & distribute your news to our multi-segment database of over 1,000 contacts.
Text Content & Localisation
Copywriting following SEO best-practices, localisation by our talented pool of cyclist translators & punchy social copy. We have you covered for all your content needs.
Seeding & Influencer Marketing
We are embedded in the international cycling community & our extensive influencer network are only one message away from your next big product launch.
Some of the brands we've been helping..
How we work.
As part of your team
Consider us as an extension of your in-house team. You are never more than a call or email away from a quick response.
International
When we say we are international we mean it. We speak 7 languages and our partner agencies are there to support when needed.
Goals-focused
No pie-in-the-sky promises. We set goals and objective from the very beginning and live to report on progress.
Straight talk.
Some agencies will sell you services you don’t need for objectives you won’t reach. We take a different approach; a trust relationship means more to us. Ask our clients!
And because self-praise is no praise...
“Crank! helped us launch the Win Wing using a bundle of tactics that were hugely effective in getting our message out to the cycling community that our new product had landed. Through a tailor made seeding campaign with prominent cycling influencers and with delicate but effective communication with press, there was blanket coverage across all relevant cycling media. Working with their creative and attentive team was a breeze and also very educational. We consider Crank! an integral marketing partner driving our business forward.Their launch of the Win Wing was pivotal in its continued success.”
Staffan Widell, Ass Savers CEO
“We had a blast working with Crank! to scale our influencer marketing and manage komoot’s paid media projects in various European markets. Their diverse team conducted deep research, reporting was always up to date and insightful and the results were more than what we had hoped for! We continue to work with them and look forward to future collaborations.”
Tobias Hallermann, Komoot Co-Founder
“Working with Crank! is like being in a driver-assisted car – the goal or the direction come from you, but they can bring you there flawlessly. They play an important role in our brand-identity expression and tone of voice, and we experience this consistently through different touchpoints. Our communication is very dynamic and, from time to time, we need fast and reliable assistance. They are also excellent in delivering what we need, when we need it. We quite literally wouldn’t be the same without them.”
Marco Toselli, Fizik Marketing Communications Manager
Say hello!
Entering the cycling business importing Chrome Bags to Europe in 2004 and joining Brooks England in 2009, Bregan started CRANK! in 2014 with the idea that more cycling brands could benefit from the support of communication professionals who also happen to be cyclists. Playing an active role in the cycling "boom", Bregan has also organised or consulted for many seminal cycling events including ECMC Berlin, World Cycle Race, Berliner Fahrradschau, Six Day Berlin, Transcontinental Race, Toros de Gravel, Eroica California, Red Hook Crit and KOM Berlin in addition to countless branding, marketing and PR projects. Bregan knows bikes.
Originally from the heart of Appalachia, Brad first fell for cycling on Tennessee trails, but it wasn’t until moving overseas and trading the convenience of four wheels for the fun of two that he truly discovered the adventure potential bikes provide. Brad has lived and cycled in various countries around the world, working on both the editorial and commercial side of cycling communications. He also built some bikes, once upon a time, apprenticing as a framebuilder in South Korea for a few years. Brad’s been part of the Crank! team since 2019.
The mustachioed Frenchman of the team, coming from BMX, Kévin tried a road bike thanks to his best friend. Since then, he has never left, and enjoys discovering new roads from the Pyrenean passes close to his home to the Eroica Limburg in 2016, where he met Bregan! A fan of self-abuse, he started triathlon, racing the Ironman Barcelona in 2019 and the Ultra Cycling Bordeaux-Paris in 2022. On the professional side, he spent several years in cycling events at a MTB magazine publisher, then four years at a running purveyor to manage athlete and event sponsoring. Today he helps brands and event organisers in their quest for development and success!
A skateboarder at heart, Chris lives in Bochum, Germany and has worked in cycling for many years, starting as a trainee in a bike shop, to working for distributors and helping brands launch into the market as a consultant. Now on the PR and communications side of the industry. Drawn into cycling culture first as a mountain biker and later through the fixed-gear scene, Chris started the GoodTimesRoll blog in 2013. But it was the 2016 Dalsand Runt in Sweden where he found or the first time all that cycling meant for him and reminded him of the type of terrain he likes best. Nowadays, Chris can be found on his gravel bike searching for a good coffee and cake spot, or more often than not not, on his xco bike returning to singletrack adventures.