Founded and run by cyclists, Crank Communication is a PR agency with an authentic history and long-standing, personal relationships with brands, press, influencers and events. We have deep experience in cycling media relations, cycling event concepts, cycling copywriting and localisation, cycling PR, product and brand workshops, social media management, and strategy consulting for cycling brands.
Our goal is to increase brand visibility though successful product launches, events promotion, campaign creation and more. We are dedicated to finding bespoke solutions for each new opportunity and welcome client challenges large and small. Scroll down and discover our cycling communication services and how we can put them to work for you.
Brand Workshops

No more guesswork. Through quantitative & qualitative Brand Workshops we provide data-driven creativity for your next brand or product launch.

General Consulting

Need professional advice? Need new ideas for your Instagram? We can help keep you targeted & creating stoke among existing & future fans.

Crisis Communications

Getting mobbed on social media? Facing an imminent recall? Crank handles crisis communications for many of Cycling's top brands.

Public Relations

Crank! has 15 years of experience with both cycling and lifestyle press covering Europe and North America. Let us put those contacts to work for you.

Copywriting & Localisation

SEO, Social Media, Blogs, Product Texts, Presentations and more. Our talented cyclist copywriters and localisers are like an extension of your in-house team.

Influencer Marketing

We are embedded in the international cycling community and have years of experience creating campaigns and contracting with influencers across social media.

Some of the brands we've been helping..

Crank! at Work

Lemmo Launch

Lemmo Launch

Ass Savers Win Wing

Ass Savers Win Wing

Slogan Creation

Slogan Creation

Silca x Jens Voigt

Silca x Jens Voigt

fizik’s Les Classiques

fizik’s Les Classiques

Whatever the Road

Whatever the Road

Serial 1 Launch

Serial 1 Launch

KOM Climbing Challenge

KOM Climbing Challenge

Specialized CREO

Specialized CREO

Team Brooks

Team Brooks

Brooks Bugle

Brooks Bugle

Toros de Gravel

Toros de Gravel

Red Hook Crit

Red Hook Crit

eZone

eZone

TA+TOO

TA+TOO

GASAG Video

GASAG Video

Six Day Berlin

Six Day Berlin

Levi’s X Brooks

Levi’s X Brooks

Berliner Fahrradschau

Berliner Fahrradschau

Viktor Red Ltd.

Viktor Red Ltd.

Selle Royal Scientia

Selle Royal Scientia

Brooks Bags Videos

Brooks Bags Videos

Brooks Heritage Video

Brooks Heritage Video

English Cycle Style

English Cycle Style

Client Testimonials

“Crank! helped us launch the Win Wing using a bundle of tactics that were hugely effective in getting our message out to the cycling community that our new product had landed. Through a tailor made seeding campaign with prominent cycling influencers and with delicate but effective communication with press, there was blanket coverage across all relevant cycling media. Working with their creative and attentive team was a breeze and also very educational. We consider Crank! an integral marketing partner driving our business forward.Their launch of the Win Wing was pivotal in its continued success.”

Staffan Widell, Ass Savers CEO

“We had a blast working with Crank! to scale our influencer marketing and manage komoot’s paid media projects in various European markets. Their diverse team conducted deep research, reporting was always up to date and insightful and the results were more than what we had hoped for! We continue to work with them and look forward to future collaborations.”

Tobias Hallermann, Komoot Co-Founder

Working with Crank! is like being in a driver-assisted car – the goal or the direction comes from you, but they can bring you there flawlessly. They play an important role in our brand identity expression and tone of voice, and we experience this consistently through different touch points.  They are also excellent in delivering what we need, when we need it. Our communication is very dynamic and, from time to time, we need fast and reliable assistance. We quite literally wouldn’t be the same without them.”

Marco Toselli, Fizik Marketing Communications Manager

Crank! Communication

Heynstr. 15

13187 Berlin

text@mail.crank-communication.com