Your brand.

Our market expertise.

We know cycling. We know the markets. We help brands grow.

CRANK! helps international cycling brands grow through local market management, sales development, public relations and marketing.

With deep industry knowledge and established networks across Europe and North America, we combine commercial thinking with hands-on execution.

From market entry to everyday operations, we become part of your team.

Country Management

Your local team on the ground. We represent international cycling brands, manage market activities and connect strategy with hands-on execution.

Sales and Market Development

From dealer acquisition to retail network development, we build relationships, identify opportunities and turn market potential into business.

Public Relations

We connect brands with the right media and audiences through established relationships with cycling and lifestyle press in Germany, France, the UK and USA.

Social Media Management

We manage your social channels, engage your community and create relevant content that keeps your brand visible, active and connected.

Brand Strategy & Communications

From positioning to messaging, we help brands define what makes them different and communicate it clearly and consistently.

Events & Brand Activation

We bring brands and people together through rides, product launches, community events and collaborations that create real connections.

On your team

Consider us as an extension of your in-house team. We are never more than a call or email away.

On the ground

We are on the ground in USA, France and Germany.

On point

We align with your goals and keep you close to the project with a transparent and result-oriented approach.

Contact us for a
30-minute consultation.

SHUVL

SHUVL

SHUVL
Nørdic

Nørdic

Nørdic
Lemmo Launch

Lemmo Launch

Lemmo Launch
Ass Savers Win Wing

Ass Savers Win Wing

Ass Savers Win Wing
Slogan Creation

Slogan Creation

Slogan Creation
Silca x Jens Voigt

Silca x Jens Voigt

Silca x Jens Voigt
fizik’s Les Classiques

fizik’s Les Classiques

fizik’s Les Classiques
Whatever the Road

Whatever the Road

Whatever the Road
Serial 1 Launch

Serial 1 Launch

Serial 1 Launch
KOM Climbing Challenge

KOM Climbing Challenge

KOM Climbing Challenge
Specialized CREO

Specialized CREO

Specialized CREO
Team Brooks

Team Brooks

Team Brooks
Brooks Bugle

Brooks Bugle

Brooks Bugle
Toros de Gravel

Toros de Gravel

Toros de Gravel
Red Hook Crit

Red Hook Crit

Red Hook Crit
TA+TOO

TA+TOO

TA+TOO
GASAG Video

GASAG Video

GASAG Video
Levi’s X Brooks

Levi’s X Brooks

Levi’s X Brooks
Berliner Fahrradschau

Berliner Fahrradschau

Berliner Fahrradschau
Viktor Red Ltd.

Viktor Red Ltd.

Viktor Red Ltd.
Selle Royal Scientia

Selle Royal Scientia

Selle Royal Scientia
Brooks Bags Videos

Brooks Bags Videos

Brooks Bags Videos
Brooks Heritage Video

Brooks Heritage Video

Brooks Heritage Video
English Cycle Style

English Cycle Style

English Cycle Style

Client Testimonials

“

"Crank! helped us launch the Win Wing using a bundle of tactics that were hugely effective in getting our message out to the cycling community that our new product had landed. Through a tailor made seeding campaign with prominent cycling influencers and with delicate but effective communication with press, there was blanket coverage across all relevant cycling media. Working with their creative and attentive team was a breeze and also very educational. We consider Crank! an integral marketing partner driving our business forward.Their launch of the Win Wing was pivotal in its continued success."

Staffan WidellAss Savers CEO
“

“We had a blast working with Crank! to scale our influencer marketing and manage komoot’s paid media projects in various European markets. Their diverse team conducted deep research, reporting was always up to date and insightful and the results were more than what we had hoped for! We continue to work with them and look forward to future collaborations.”

Tobias HallermannKomoot Co-Founder
“

“Working with Crank! is like being in a driver-assisted car – the goal or the direction comes from you, but they can bring you there flawlessly. They play an important role in our brand identity expression and tone of voice, and we experience this consistently through different touch points. They are also excellent in delivering what we need, when we need it. Our communication is very dynamic and, from time to time, we need fast and reliable assistance. We quite literally wouldn’t be the same without them.”

Marco ToselliFizik Marketing Communications Manager

Crank! Communication
Heynstraße 15
13187 Berlin

EMAIL