Let us do the talking.
We are the communication consultants for many of cycling's top brands, connecting internationally with real cyclists for over a decade.
Learn why top brands choose Crank! to support their in-house teams.
No more guesswork. Through quantitative & qualitative Brand Workshops we provide data-driven creativity that sets you apart from the competition.
You can see the finish line but still not sure how to get there? With our international team we ensure that your campaigns are bespoke, targeted & create stoke among existing & future fans.
Crank has combined over 40 years of experience with the global cycling media with extensive, multi-channel data for alternative & emerging opportunities for the best media plan your budget can buy.
Crank! Cycling PR will guide you with your messaging, take care of its localisation & distribute your news to our multi-segment database of over 1,000 contacts.
Text Content & Localisation
Copywriting following SEO best-practices, localisation by our talented pool of cyclist translators & punchy social copy. We have you covered for all your content needs.
Seeding & Influencer Marketing
We are embedded in the international cycling community & our extensive influencer network are only one message away from your next big product launch.
And because self-praise is no praise...
“Crank! helped us launch the Win Wing using a bundle of tactics that were hugely effective in getting our message out to the cycling community that our new product had landed. Through a tailor made seeding campaign with prominent cycling influencers and with delicate but effective communication with press, there was blanket coverage across all relevant cycling media. Working with their creative and attentive team was a breeze and also very educational. We consider Crank! an integral marketing partner driving our business forward.Their launch of the Win Wing was pivotal in its continued success.”
Staffan Widell, Ass Savers CEO
“We had a blast working with Crank! to scale our influencer marketing and manage komoot’s paid media projects in various European markets. Their diverse team conducted deep research, reporting was always up to date and insightful and the results were more than what we had hoped for! We continue to work with them and look forward to future collaborations.”
Tobias Hallermann, Komoot Co-Founder
“Working with Crank! is like being in a driver-assisted car – the goal or the direction come from you, but they can bring you there flawlessly. They play an important role in our brand-identity expression and tone of voice, and we experience this consistently through different touchpoints. Our communication is very dynamic and, from time to time, we need fast and reliable assistance. They are also excellent in delivering what we need, when we need it. We quite literally wouldn’t be the same without them.”
Marco Toselli, Fizik Marketing Communications Manager