Skip to main content

Communication
and PR for Cycling

For over 15 years, we've been working with cycling's top brands.

We help increase brand awareness through content creation and PR strategy, specialising in creative copy and authentic localisation with colleagues who are all expert cyclists. We welcome client challenges, large and small. Get in touch to learn more!

Contact us for a
30-minute consultation.

Visual Content

We work with some of the best photographers and videographers in cycling to get the right look for any level and budget.

General Consulting

Brand workshops for go-to-market strategies that make sense for your brand. Get you targeted and moving in the right direction.

Content Marketing

Social Media, blog posts, interviews, articles, scripts and paid editorial for content that users search for and engage with.

Public Relations

We cover Cycling PR in all European markets plus North America. Let us put our powerful network to work for your next launch.

Text & Localisation

Not only are we SEO wizards, but we have also created some of the most memorable slogans in cycling. Let us add the finishing touches to your next brand communication.

Social Media

Is your Instagram underperforming? We manage some of the Industry's top social media accounts. Ask us how we can use our creativity to benefit you.

Some of the brands we've been helping

On your team

Consider us as an extension of your in-house team. We are never more than a call or email away.

International

We speak 7 languages, so our cycling localisation is always on-point.

Results-focused

No buzzwords. We align with your goals and keep you close to the project.

CRANK! at Work

Ass Savers Win Wing

Ass Savers Win Wing

Slogan Creation

Slogan Creation

Silca x Jens Voigt

Silca x Jens Voigt

fizik’s Les Classiques

fizik’s Les Classiques

Whatever the Road

Whatever the Road

Serial 1 Launch

Serial 1 Launch

KOM Climbing Challenge

KOM Climbing Challenge

Specialized CREO

Specialized CREO

Team Brooks

Team Brooks

Brooks Bugle

Brooks Bugle

Toros de Gravel

Toros de Gravel

Red Hook Crit

Red Hook Crit

TA+TOO

TA+TOO

GASAG Video

GASAG Video

Levi’s X Brooks

Levi’s X Brooks

Berliner Fahrradschau

Berliner Fahrradschau

Viktor Red Ltd.

Viktor Red Ltd.

Selle Royal Scientia

Selle Royal Scientia

Brooks Bags Videos

Brooks Bags Videos

Brooks Heritage Video

Brooks Heritage Video

English Cycle Style

English Cycle Style

Client Testimonials

"Crank! helped us launch the Win Wing using a bundle of tactics that were hugely effective in getting our message out to the cycling community that our new product had landed. Through a tailor made seeding campaign with prominent cycling influencers and with delicate but effective communication with press, there was blanket coverage across all relevant cycling media. Working with their creative and attentive team was a breeze and also very educational. We consider Crank! an integral marketing partner driving our business forward.Their launch of the Win Wing was pivotal in its continued success."

Staffan WidellAss Savers CEO

“We had a blast working with Crank! to scale our influencer marketing and manage komoot’s paid media projects in various European markets. Their diverse team conducted deep research, reporting was always up to date and insightful and the results were more than what we had hoped for! We continue to work with them and look forward to future collaborations.”

Tobias HallermannKomoot Co-Founder

“Working with Crank! is like being in a driver-assisted car – the goal or the direction comes from you, but they can bring you there flawlessly. They play an important role in our brand identity expression and tone of voice, and we experience this consistently through different touch points. They are also excellent in delivering what we need, when we need it. Our communication is very dynamic and, from time to time, we need fast and reliable assistance. We quite literally wouldn’t be the same without them.”

Marco ToselliFizik Marketing Communications Manager

Don't wonder. Get in touch!

Crank! Communication
Heynstraße 15
13187 Berlin