Bringing brands together with the right influencers means understanding both the brand and the market. But also, it means authentic relationships and an understanding of how to work in everyone’s interest.
We teamed BROOKS ENGLAND and countercultural icon CRUST BIKES with a group of notable cycling personalities to race the 2019 Dirty Kanza 200. The team was made up of adventure cycling icon @ultraromance, world-famous ultra-marathon runner Anton Krupicka, Crust founder Matt Crust, bike messenger Steph Ortega, and Leo Rodgers, a para-athletic cyclist from Orlando. Along with great material sponsors like Topo Designs, Team Dream Team, Ultradynamico Tires, Rosé Sport, FAB’s bags and Ombraz sunglasses, Team Brooks produced a wave of positive vibes over the international gravel scene.