Ass Savers’ WinWing achieved remarkable success with help from Crank’s innovative launch strategy. Focusing on collaboration, we partnered with key industry players, creating a series of limited edition models that kept WinWing in a constant state of excitement and renewal. This unique approach has extended the traditional product launch into a continuous narrative, maintaining engagement and ensuring that the WinWing has become more than just a product, but a deserved cycling community icon.