Canyon Toros de Gravel

Canyon Toros de Gravel was a new take on the gravel genre, where fun and experience was valued over competition. Crank! was responsible for the concept creation, website, branding, PR, influencer relations and social media. Click on this link to view the clipping report

Photos courtesy Tino Pohlmann and Dan Zoubek

Increasingly brands are turning to events to connect with growing markets. CRANK! created the Canyon Toros de Gravel Mallorca GP as a format for brands to connect with enthusiasts, media and influencers in a new and exciting way.

Based from a camp in the center of the island, we brought together the most influential characters of the instagram world for three days of fun rides where each brand had the chance to show new products and relate to the market in an authentic way.