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fizik’s Les Classiques

When top cycling brand fizik works on another ground-breaking release, they trust CRANK! each time to bring the best out of the communication. Case in point: the awesome Les Classiques product collection. CRANK! worked together to create the campaign title, copywriting and all other text assets. The slogan “The Call of the Cobbles” was featured in a limited edition, hand-printed poster edition.

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Photo Credits | @pohlmann_photo | @bradhammondsphotography | @rene_zieger | @madlen_krippendorf

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