International Influencer Marketing | Campaign Management
In 2019, CRANK! developed and managed a multi-market influencer campaign for komoot, helping the outdoor navigation platform launch across the Netherlands, Spain, France and Italy.
We researched and evaluated local creators, identified the most relevant voices in each market, and recruited a network of 40 influencers for a coordinated campaign, creating a brief that allowed creators to get across the im portant information while remaining creative.
Our work covered everything from influencer selection and outreach to negotiations, contracting, campaign coordination and performance monitoring.
The campaign combined authentic cycling adventures with social media storytelling, introducing komoot to new audiences through trusted local voices.
The campaign successfully established a network of 40 cycling influencers across four European markets, creating new opportunities for komoot to engage with local cycling communities.
“We had a blast working with Crank! to scale our influencer marketing and manage komoot’s paid media projects in various European markets. Their diverse team conducted deep research, reporting was always up to date and insightful and the results were more than what we had hoped for! We continue to work with them and look forward to future collaborations.” Tobias Hallerman, komoot Founder
Services: Influencer Research · Creator Relations · Campaign Management · International Coordination