Not your average e-MTB, and certainly not your average branding project. SHUVL is a bold new player in the e-enduro world, with an unconventional approach and a personality to match.
We joined the project at an early stage, leading a collaborative brand workshop to define its positioning, values and character. From there, we developed the logo and visual identity, creating a distinctive brand that reflects SHUVL’s unconventional spirit.
An exciting project that gave us plenty of room to think outside the box — and have some fun along the way.
