When Selle Royal got together with BMW Deisgnworks to study ebike users for the development of an ebike specific saddle, they needed a communication partner to put the science into strategy. The result is eZone, the world’s first ebike-specific saddle, designed for better safety and control during accelerations.
Winner of the 2018 Design and Innovation Award, Crank devised the product branding workshop to analyze the data and develop the product communication.
