Influencer Relations | Event Activation | Bikepacking
CRANK! conceived and organised a three-day bikepacking adventure leading to Eroica California, bringing together a score of influential personalities from the international cycling scene.
The carefully curated group included Juliet Elliott, Ultra Romance, Sami Sauri, Sarah Swallow, NotChas and Crust Bicycles, among others.
Rather than relying on paid influencer placements, we created an experience that participants genuinely wanted to be part of. Our investment was limited to travel incidentals and accommodation at the event.
The participating riders generated organic exposure in the months leading up to Eroica California, announcing their involvement and sharing the experience with their communities during the event.
The result: A high-profile gathering of cycling personalities, sustained organic visibility before and during the event, and authentic engagement with influential cycling communities—all achieved without influencer appearance fees.
Services: Influencer Relations · Event Activation · Community Building · Content Amplification