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run by cyclists
Crank Communication is a cycling PR agency with an authentic history and long-standing, personal relationships with brands, press, influencers and events.
We have over a decade of experience in cycling media relations, cycling event concepts, cycling SEO copywriting and SEO localisation, cycling PR, product and brand workshops, social media management, and go-to-market strategy consulting for cycling brands.
We strive to increase brand visibility through successful product launches, event promotion, campaign creation, and more. We are dedicated to finding bespoke solutions for each new opportunity, and welcome client challenges, large and small. You can scroll down and find out about our cycling communication services and how we can put them to work for you.
Through quantitative & qualitative Brand Workshops, we provide data-driven creativity for your next brand or product launch.
Need a go-to-market strategy? We can help get you targeted & on your way to a brighter future.
AI is here to stay. We know how to harness it for customer communication that's flawless and on-brand.
We cover Cycling PR in Europe and North America. Let us put our powerful network to work for you.
Copywriting & Localisation
We are number one on Google. Our talented cyclist copywriters and localisers are SEO wizards. Harness the power of SEO today.
Is your Instagram as strategic as it could be? We handle some of the Industry's best accounts. Ask us how.
"Crank! helped us launch the Win Wing using a bundle of tactics that were hugely effective in getting our message out to the cycling community that our new product had landed. Through a tailor made seeding campaign with prominent cycling influencers and with delicate but effective communication with press, there was blanket coverage across all relevant cycling media. Working with their creative and attentive team was a breeze and also very educational. We consider Crank! an integral marketing partner driving our business forward.Their launch of the Win Wing was pivotal in its continued success."Staffan WidellAss Savers CEO
“We had a blast working with Crank! to scale our influencer marketing and manage komoot’s paid media projects in various European markets. Their diverse team conducted deep research, reporting was always up to date and insightful and the results were more than what we had hoped for! We continue to work with them and look forward to future collaborations.”Tobias HallermannKomoot Co-Founder
“Working with Crank! is like being in a driver-assisted car – the goal or the direction comes from you, but they can bring you there flawlessly. They play an important role in our brand identity expression and tone of voice, and we experience this consistently through different touch points. They are also excellent in delivering what we need, when we need it. Our communication is very dynamic and, from time to time, we need fast and reliable assistance. We quite literally wouldn’t be the same without them.”Marco ToselliFizik Marketing Communications Manager
Simply put, Salient is an excellent tool to accelerate growth and save time. We've been very pleased with the results from implementing the platform into our company.Zak ReidCTO at Envato