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Founded and
run by cyclists

Crank Communication is a cycling PR agency with an authentic history and long-standing, personal relationships with brands, press, influencers and events.

We have over a decade of experience in cycling media relations, cycling event concepts, cycling SEO copywriting and SEO localisation, cycling PR, product and brand workshops, social media management, and go-to-market strategy consulting for cycling brands.

We strive to increase brand visibility through successful product launches, event promotion, campaign creation, and more. We are dedicated to finding bespoke solutions for each new opportunity, and welcome client challenges, large and small. You can scroll down and find out about our cycling communication services and how we can put them to work for you.

Reach out now!

Email us for a free 30-minute consultation!

Brand Workshops

Through quantitative & qualitative Brand Workshops, we provide data-driven creativity for your next brand or product launch.

General Consulting

Need a go-to-market strategy? We can help get you targeted & on your way to a brighter future.

Digital Transformation

AI is here to stay. We know how to harness it for customer communication that's flawless and on-brand.

Public Relations

We cover Cycling PR in Europe and North America. Let us put our powerful network to work for you.

Copywriting & Localisation

We are number one on Google. Our talented cyclist copywriters and localisers are SEO wizards. Harness the power of SEO today.

Social Media

Is your Instagram as strategic as it could be? We handle some of the Industry's best accounts. Ask us how.

Some of the brands we've been helping

On your team

Consider us as an extension of your in-house team. You are never more than a call or email away from a quick response.

International

When we say we are international we mean it. We speak 7 languages and our partner agencies are there to support when needed.

Results-focused

No fancy buzzwords. We set goals and objectives from the very beginning and keep you close to the project.

Straight talkers

Some agencies sell services you don’t need for objectives you won’t reach. We offer real consulting for solutions in your brand’s best interest.

CRANK! at Work

Ass Savers Win Wing

Ass Savers Win Wing

Slogan Creation

Slogan Creation

Silca x Jens Voigt

Silca x Jens Voigt

fizik’s Les Classiques

fizik’s Les Classiques

Whatever the Road

Whatever the Road

Serial 1 Launch

Serial 1 Launch

KOM Climbing Challenge

KOM Climbing Challenge

Specialized CREO

Specialized CREO

Team Brooks

Team Brooks

Brooks Bugle

Brooks Bugle

Toros de Gravel

Toros de Gravel

Red Hook Crit

Red Hook Crit

TA+TOO

TA+TOO

GASAG Video

GASAG Video

Levi’s X Brooks

Levi’s X Brooks

Berliner Fahrradschau

Berliner Fahrradschau

Viktor Red Ltd.

Viktor Red Ltd.

Selle Royal Scientia

Selle Royal Scientia

Brooks Bags Videos

Brooks Bags Videos

Brooks Heritage Video

Brooks Heritage Video

English Cycle Style

English Cycle Style

Client Testimonials

"Crank! helped us launch the Win Wing using a bundle of tactics that were hugely effective in getting our message out to the cycling community that our new product had landed. Through a tailor made seeding campaign with prominent cycling influencers and with delicate but effective communication with press, there was blanket coverage across all relevant cycling media. Working with their creative and attentive team was a breeze and also very educational. We consider Crank! an integral marketing partner driving our business forward.Their launch of the Win Wing was pivotal in its continued success."

Staffan WidellAss Savers CEO

“We had a blast working with Crank! to scale our influencer marketing and manage komoot’s paid media projects in various European markets. Their diverse team conducted deep research, reporting was always up to date and insightful and the results were more than what we had hoped for! We continue to work with them and look forward to future collaborations.”

Tobias HallermannKomoot Co-Founder

“Working with Crank! is like being in a driver-assisted car – the goal or the direction comes from you, but they can bring you there flawlessly. They play an important role in our brand identity expression and tone of voice, and we experience this consistently through different touch points. They are also excellent in delivering what we need, when we need it. Our communication is very dynamic and, from time to time, we need fast and reliable assistance. We quite literally wouldn’t be the same without them.”

Marco ToselliFizik Marketing Communications Manager

Simply put, Salient is an excellent tool to accelerate growth and save time. We've been very pleased with the results from implementing the platform into our company.

Zak ReidCTO at Envato